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您的位置： 首頁 > 成功案例 > 車身廣告案例 > 珠海車身廣告的发布要考虑哪些因素- 珠海力奇廣告公司

珠海車身廣告的发布要考虑哪些因素- 珠海力奇廣告公司

返回列表 來源：发布日期： 2020.08.30

車身廣告也被稱爲車體廣告，近10年的高速发展，公共汽车是中国城市中最重要的交通工具，与人们日常生活保持着密切的关系。因此，巴士车体成为渗透力强的戶外廣告媒体，巴士车体广告是固定戶外廣告的扩展，同时，珠海車身廣告 的流动性进一步提高了车身广告的受众水平，在对珠海車身廣告发布的时候，还是需要考虑很多因素。

珠海車身廣告

一、公布路線如何。很多客戶選擇巴士廣告的時候，爲了盡可能多地覆蓋人群和交通流量，大部分預算集中在市區黃金線上，覆蓋市區商業中心、交通道路。黃金路線覆蓋了城市的人群集中區，但覆蓋了太單一的地區，黃金路線的價錢水平高並不意味著針對所有地區，尤其是城市生活區、體育休閑地區等的適用範圍明顯不足。

二、广告发布时间。作为户外媒体之一，巴士广告投放时间主要分为发表周期和发表时间。戶外廣告的主要作用是建立品牌和企业形象，因此发布周期相对较长，巴士主体媒体的发布格式灵活多样，在发布周期中可以根据发布产品的实际情况完全调整。

三、發布格式。與其他戶外媒體格式相比，公共汽車車身媒體的發布形態多樣性的優勢無法與其他戶外媒體相比。近年來，隨著高新技術、新材料的運用，巴士車體廣告的種類和規格也不斷開發和擴展。

珠海車身廣告

四、廣告發布數量。廣告發表次數到底要多少次才合理，頻率太少或太多，效果就會大幅下降。發表次數少，消費者模糊，不能産生太大的影響。廣告發表頻繁，很多消費者得到一定時間的廣告信息後，開始麻木或反感。

珠海車身廣告的发布，就需要注意这样几大因素，只有这样，才可以更好的去发布珠海車身廣告，尤其是還能獲得不錯的廣告效果。

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