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公益廣告各种不同定义，但道理是相通（上） -- 珠海力奇廣告公司

返回列表 來源：发布日期： 2021.03.25

公益廣告最开始发生在二十世纪40年代初的美国，亦称公共文化服务廣告、社会公德廣告，是为公众服务的非营利性，或非谋利性廣告。我国根据互联网媒体开播公益廣告，最开始发生的是1986年，在贵阳电视台拍摄的《节约用水》。和后来，在1987年10月26日，中央电视台播出的《广而告之》频道，使公益廣告无须像商业性廣告那般“一秒千金”，播出计费。从而使公益廣告以很强的感染力，提倡身心健康的社会时尚。公益廣告认真的品位，委实让人如获至宝。

公益廣告

1 、公益廣告：就是指不因盈利为目的，而为社会服务的廣告，具备社会的效益性、主题风格的具体性和主要表现的直呼性三大特性。

2、公益廣告：指为传播公众合法权益服务的廣告。如环境卫生，安全防范，交通出行，维护自然环境等内容的廣告，均归属于为公众造

福的廣告。

公益廣告

3、公益廣告：公司或社會團隊表明它回饋社會的作用和義務，說明企YE自身追求完美的不但只是以運營中取得盈利，而是根據參加如

何解决社会难题，和环境污染问题，向顾客表明这一用意的宣传廣告。

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